DITA – Journey – 24001 – Sunglasses – DITA Eyewear – Daniel Ricciardo – Max Verstappen – Red Bull Racing Official – Avvenice

DITA – A Category of One

DITA – A Category of One. A definition you can’t own, you can only earn. And DITA has earned it over 20 years. You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

Journey – 24001 – Sunglasses

About The Journey

JOURNEY combines two disparate yet iconic 1970’s fashion trends and the creative journey that ensued is what inspired this magnificent frame’s name. An almost-round shape is a far more face-friendly interpretation of John Lennon’s famous frame,while the combination of its diamond pressed eye rims and polished brow bar are reminiscent of the ubiquitous gold chains that were undeniably the decade’s quintessential men’s fashion accessory. Combining the best of yesterday and today, JOURNEY is undeniably a timeless original.

Specifications

Titanium frame and temples

Diamond pattern detailing on bridge, eye rims and nose pads

Titanium temples

Temple tips feature cutouts and pressed diamond pattern

Etched diamond pattern on end pieces

100% UVA and UVB lens with anti-reflective coating

Made in Japan

Reference

24001