DITA – Vida – DRX-3030 – Optical Glasses – DITA Eyewear – Avvenice

DITA – A Category of One

DITA – A Category of One. A definition you can’t own, you can only earn. And DITA has earned it over 20 years. You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

Vida -DRX-3030 – Optical Glasses

About The Vida

VIDA was inspired by a childhood memory of riding in through Arizona’s majestic Painted Desert and being passed by a classic Cadillac full of beautiful girls who were smiling, laughing and loving life! VIDA updates retro design cues in a unique and playful way with a cool acetate front and beautiful titanium temples that are certain to make you smile.

Specifications

Acetate front frame

Titanium decorative temple and end piece

100 % UVA and UVB lens with anti-reflective coating

Made in Japan

Reference

DRX-3030