Estée Lauder – Double Wear Infinite Waterproof Eyeliner – Luxury – Avvenice

Estée Lauder – The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Double Wear Infinite Waterproof Eyeliner – Luxury

24-hour wear. Includes a smudge tip and sharpener.

Draw the line.

Crave-worthy color that lasts all day and night—up to 24 hours.

From precision definition to a sultry smolder, the possibilities are endless. Includes a soft smudge tip and built-in sharpener. For a smudged effect, blend before it sets.

Waterproof. Smudge-, sweat-, heat- and humidity-resistant.

Ingredients

Ingredients: Trimethylsiloxysilicate, Synthetic Wax, Hydrogenated Polyisobutene, Hydrogenated Polydecene, Hydrogenated Poly(C6-14 Olefin), Polybutene, Silica Silylate, Synthetic Japan Wax, Silica, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Tin Oxide, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, [+/- Mica, Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891), Ferric Ferrocyanide (Ci 77510), Bronze Powder (Ci 77400), Aluminum Powder (Ci 77000), Carmine (Ci 75470), Ultramarines (Ci 77007)] ILN46065

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.