Estée Lauder – Double Wear Stay-in-Place Eye Pencil – Luxury – Avvenice

Estée Lauder – The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Double Wear Stay-in-Place Eye Pencil – Luxury

24-hour wear. Water-proof.

Wears for 24 hours. Sets in seconds.

This long-wearing, water-resistant eye pencil lines and defines with smooth, even color that looks fresh all day and night.

The lightweight, creamy formula glides on effortlessly. Rich, stay-true color won’t smudge.

Double-ended pencil has smudger on one end, color on the other. Sharpens easily with the Estée Lauder Pencil Sharpener.

Ingredients

Ingredients: Isododecane, Cyclopentasiloxane, Synthetic Wax, Polybutene, Hydrogenated Cottonseed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ceresin, Ozokerite, Microcrystalline WaxCera MicrocristallinaCire Microcristalline, Tocopherol, Ascorbyl Palmitate, [+/- Mica, Iron Oxides (Ci 77499), Iron Oxides (Ci 77492), Iron Oxides (Ci 77491), Ferric Ferrocyanide (Ci 77510), Ferric Ammonium Ferrocyanide (Ci 77510), Chromium Oxide Greens (Ci 77288), Yellow 5 Lake (Ci 19140), Ultramarines (Ci 77007), Manganese Violet (Ci 77742), Chromium Hydroxide Green (Ci 77289), Carmine (Ci 75470), Bismuth Oxychloride (Ci 77163), Aluminum Powder (Ci 77000), Blue 1 Lake (Ci 42090), Titanium Dioxide (Ci 77891)] ILN40675

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.