Estée Lauder – Double Wear Stay-in-Place Flawless Wear Concealer – Luxury – Avvenice

Estée Lauder – The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Double Wear Stay-in-Place Flawless Wear Concealer – Luxury

15-hour flawless wear. Wand applicator.

Looks flawless. Lasts 15-hours. Feels comfortable. Stays seamless, without creasing.

The lightweight creme formula creates the perfected look of flawless skin and lasts all day. Transfer-resistant, color-true, with medium buildable coverage that won’t slip, slide or melt away. Natural matte finish.

Infused with minerals and emollients to condition skin and make blending easy. Oil-free. Water, perspiration and humidity-resistant.

How to Choose, How to Use

To start, choose a concealer shade that matches your foundation or is one shade lighter.

For best results, we recommend applying concealer after applying your foundation.

Use Double Wear Concealer with Concealer Brush 5. Swipe concealer to back of hand, then with brush smooth on over desired area. Blend well.

Targeted concealing techniques: For darkness around eyes, go with a slightly lighter shade than your foundation. For uneven skintone, wear the same exact shade as your foundation.

Ingredients

Ingredients: WaterAquaEau, Cyclopentasiloxane, Trimethylsiloxysilicate, Phenyl Trimethicone, Butylene Glycol, Boron Nitride, Sorbitan Sesquioleate, Peg/Ppg-18/18 Dimethicone, Tribehenin, Magnesium Sulfate, Tocopheryl Acetate, Sodium Hyaluronate, Ethylhexylglycerin, Dimethicone, Methicone, Laureth-7, Glycerin, Cetyl Peg/Ppg-10/1 Dimethicone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Xanthan Gum, Alumina, Trisiloxane, Dimethicone Silylate, Sorbic Acid, Phenoxyethanol, Chlorphenesin, [+/- Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Mica] ILN38896

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.