Estée Lauder – Double Wear Stay-in-Place Makeup – Luxury – Avvenice

Estée Lauder – The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Double Wear Stay-in-Place Makeup – Luxury

24-hour wear. Flawless, natural, matte foundation.

Over 55 shades. 24-hour staying power. The #1 foundation in the US.*

Wear confidence. Double Wear is matte foundation that looks fresh, flawless and natural—liquid foundation that feels lightweight and so comfortable, you won’t believe it’s super long wear. No touch ups needed.

Heat-resistant. Life-proof. Waterproof foundation. Controls oil. Won’t look grey on deeper skintones. 24-hour color true.

In a wide range of shades that flatters all. Unifies uneven skintone and covers imperfections—buildable, medium to full coverage foundation.

Our best foundation for long wear, Double Wear is the makeup that keeps up—no matter where your day takes you. Apply once and don’t think twice.

Find your perfect shade: Choose your skin’s intensity level (from light to deep) and undertone (cool, neutral or warm).

HOW TO DETERMINE YOUR UNDERTONE

Undertone is the way your bare skin looks and behaves. Which one sounds most like you?

Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun.

Neutral (N) undertones: Bare skin is more even toned, not too pink or golden.

Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.

*The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, 12 months ending July 2020. And it’s our best foundation for long wear, too.

How to Use

Using fingertips, sponge or foundation brush, smooth the liquid foundation over skin. Start at center of face and blending outward. Add a little more to build it as a full coverage foundation.

PRO TIPS

Allow any liquid foundation to dry completely before confirming it’s your perfect shade.

And always test it on your face (not your arm or wrist) for the most accurate results.

Ingredients

Ingredients: WaterAquaEau , Cyclopentasiloxane , Trimethylsiloxysilicate , Peg/Ppg-18/18 Dimethicone , Butylene Glycol , Tribehenin , Polyglyceryl-3 Diisostearate , Magnesium Sulfate , Tocopheryl Acetate , Polymethylsilsesquioxane , Methicone , Laureth-7 , Xanthan Gum , Alumina , Sodium Dehydroacetate , Disteardimonium Hectorite , Cellulose Gum , Propylene Carbonate , Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate , Phenoxyethanol , [+/- Iron Oxides (Ci 77491, Ci 77492, Ci 77499) , Mica , Titanium Dioxide (Ci 77891)]

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.