Estée Lauder – Soft Clean Moisture Rich Foaming Cleanser – Luxury – Avvenice

Estée Lauder – The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Soft Clean Moisture Rich Foaming Cleanser – Luxury

Foams into rich lather. Leaves skin soft, satisfied.

Luxurious creme foams into a moisture-rich lather to gently clean, calm and soften skin. Surrounds you with a sense of total satisfaction.

Specially cushioning for dry skin. Gentle yet effective. Helps preserve skin’s moisture barrier. Skin feels pampered, soft, comfortably clean.

Includes soothing extracts of Passion Flower and Edelweiss.

How to Use

Use every AM and PM. Lather up a small amount with wet hands. Massage all over face with circular movements. Rinse with warm water.

Ingredients

Ingredients: Potassium Cocoyl Glycinate; WaterAquaEau; Glycerin; Butylene Glycol; Decyl Glucoside; Potassium Myristoyl Glutamate; Glycol Stearate; Peg-40 Glyceryl Cocoate; Citric Acid; Sodium Pca; Sodium Coceth Sulfate; Fragrance (Parfum); Passiflora Incarnata Flower Extract; Leontopodium Alpinum Extract; Lythrum Salicaria Extract; Dipotassium Glycyrrhizate; Ethylhexylglycerin; Sodium Hyaluronate; Caffeine; Trehalose; Sucrose; Urea; Caprylyl Glycol; Polyquaternium-51; Phenoxyethanol ILN41029

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

EAN

027131292807