Estée Lauder – Soft Clean Silky Hydrating Lotion – Luxury – Avvenice

Estée Lauder – The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Soft Clean Silky Hydrating Lotion – Luxury

Hydrating toner. Leaves skin soft, supple.

Gentle toning lotion cushions your skin, leaving it feeling soft, supple, luxuriously hydrated.

Primes skin to achieve maximum results from the skincare that follows.

Includes soothing extracts of Passion Flower and Edelweiss.

How to Use

Use every AM and PM. After cleansing, sweep on with a cotton pad.

Ingredients

Ingredients: WaterAquaEau; Bis-Peg-18 Methyl Ether Dimethyl Silane; Polysorbate 20; Leontopodium Alpinum Extract; Passiflora Incarnata Flower Extract; Lythrum Salicaria Extract; Triticum Vulgare (Wheat) Germ Extract; Hordeum Vulgare (Barley) ExtractExtrait D’Orge; Sucrose; Caffeine; Cholesterol; Dipotassium Glycyrrhizate; Sodium Hyaluronate; Phospholipids; Ethylhexylglycerin; Sodium Pca; Trehalose; Linoleic Acid; Urea; Glycerin; Butylene Glycol; Petrolatum; Squalane; Polyphosphorylcholine Glycol Acrylate; Polyquaternium-51; Acrylates/C10-30 Alkyl Acrylate Crosspolymer; Tromethamine; Fragrance (Parfum); Disodium Edta; Phenoxyethanol ILN37467

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.