Estée Lauder – Sumptuous Extreme Lash Multiplying Volume Mascara – Luxury – Avvenice

Estée Lauder – The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Sumptuous Extreme Lash Multiplying Volume Mascara – Luxury

Lashes seem to multiply, magnify, grow to extremes.

Sumptuous Extreme creates outrageous volume, lift and curves for an audacious, false-lash effect. Eyes look brighter, wider, more seductive.

Extreme Bold Volume™ formula is a blend of three high-volume fibers in a mousse-light base. The formula acts almost like lash extensions, multiplying and growing the look of lashes. Fortified with conditioning Lash-Advancing Vitamin Complex.

The BrushComber Extreme™ has two types of bristles: flexible fibers to carry maximum formula; solid fibers to comb and separate for separated definition.

Ingredients

Ingredients: WaterAquaEau, Stearic Acid, Myrica Cerifera (Bayberry) Fruit Wax, Sucrose Polybehenate, Polyisobutene, Polyvinyl Acetate, Paraffin, Aminomethyl Propanediol, Isostearic Acid, Silica, Panthenol, Pantethine, Copernicia Cerifera (Carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Kaolin, Hydroxyethylcellulose, Cholesterol, Hydrogenated Olive Oil, Ptfe, Vp/Eicosene Copolymer, Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Sodium Polyacrylate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Simethicone, Polyester-5, Pvp, Caprylyl Glycol, Hexylene Glycol, Nylon-6, Laureth-4, Polyethylene Terephthalate, Nylon-66, Synthetic Fluorphlogopite, Chlorphenesin, Phenoxyethanol, [+/- Titanium Dioxide (Ci 77891), Mica, Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Black 2 (Ci 77266 Nano), Ferric Ferrocyanide (Ci 77510), Blue 1 Lake (Ci 42090), Ultramarines (Ci 77007), Blue 1 (Ci 42090), Yellow 5 (Ci 19140), Bismuth Oxychloride (Ci 77163), Carmine (Ci 75470), Chromium Hydroxide Green (Ci 77289), Chromium Oxide Greens (Ci 77288), Yellow 5 Lake (Ci 19140)] ILN43550

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.