Italia Independent – I-I Mod 590V Velvet – Blue – 5590V.021.000 – Optical Glasses – Italy Independent Eyewear – Avvenice

Italia Independent – Made in Italy 2.0

The mission and philosophy of Italia Independent are largely described by its name. Italy is not only the place where the company is based and operates, but it’s also the main inspiring place and the moving force of the brand. I-I is a brand that aims to reload Made in Italy and create “Made in Italy 2.0”.

Today a product or brand is perceived as new only if its materials and functionalities are innovative, without however jeopardizing its true Italian roots. Italia Independent believes that creativity today lies in remixing different experiences and styles.

The association of materials from different origins and the fusion of tradition with innovation are the project’s philosophy and values. We strongly believe that our brand, although focused on eyewear, should be 360-degree effective from clothing to home decor, from glasses to cars, and this is what we do.

Italia Independent – I-I Mod 590V Velvet

Sunglasses with Velvet Effect treatment. Italia Independent was the first company in the world to introduce the velvet effect in eyewear, starting from a surface treatment already used in the automotive sector, called UV Lux ®. This innovation has allowed the Brand to affirm its notoriety, fed by the continuous research of innovative, unconventional technologies, then applied to its products. This type of finish, which gave birth to the product family called I-V, has recently been the subject of attempts at imitation by prestigious brands, initially skeptical about its use. The process for obtaining the velvet effect is obtained by orientating and projecting particular natural fibers against surfaces coated with adhesive material. The energy needed to orient and accelerate the fiber and make it penetrate into the glued layer is provided by an electrostatic field that is generated between the metering unit and the surface to be covered. Plus versions have an increased effect; the bicolor versions instead combine two different colors on the same surface of the fronts. Technology awarded as innovation of the year by MIT Review Italy in May 2014.

Form

Square

Type

Unisex

Material

Plastic

Family

I-Velvet

Size

Rod: 140 mm

Bridge: 20 mm

Caliber: 50 mm

Model

5590V.021.000