Lancôme – Grandiôse Mascara – Fan Lash Effect Mascara – Luxury – Avvenice

Lancôme – A Beauty History since 1935

Founded in 1935, Lancôme has always been the brand for women par excellence. Its founder, Armand Petitjean, chose the rose as a symbol of the brand because according to him “only the rose with its many petals can symbolize the different shades of femininity”.

Today, as then, she continues to keep femininity, emotion, joie de vivre, happiness and beauty at the center of her DNA.

A pioneer and visionary, during its long years of activity Lancôme has earned trust in the selective female cosmetic market thanks to a wide and complete range of care, make-up and perfumes, combining scientific skills and understanding of women’s needs.

Her message of positive beauty has always been conveyed through charismatic women, from Isabella Rossellini to Julia Roberts, Kate Winslet, Penelope Cruz and Emma Watson, all life-loving icons, full of energy and talent.lity.

Lancôme – Grandiôse Mascara – Fan Lash Effect Mascara – Luxury

GRANDIÔSE REVELATION: FAN LASHES, DIVINE CURVATURE.

Lancôme reinvents mascara and reveals a new application technique that makes lashes perfectly lengthened, curved and volumized, with a fan effect. For the first time in Lancôme history, the exclusive “Gooseneck ™” stem, together with the high-precision applicator, wraps all lashes from corner to corner of the eye, from root to tip.

From the first application, the lashes are perfectly coated from root to tip. Following the natural curvature of the eye, this mascara offers fan-shaped lashes for a spectacular look. An innovative formula enriched with Lancôme’s exclusive Native Rose-Cell ExtractTM. Irresistible, your eyes will be simply great.

Results

• Create perfectly open, thick and even lashes

Technology

• The exclusive “Gooseneck ™” stem, together with the high-precision applicator, wraps all lashes from one corner of the eye to the other, from roots to tips.

• An innovative formula enriched with Lancôme’s exclusive Native Rose-Cell ExtractTM

What Makes The Difference

The patented “Gooseneck ™” stem and high-precision toothbrush allow for a new application technique.

Place the applicator at the base of the lashes. Proceed from the outer corner inwards with a zigzag movement.

FIRST EYE:

1. External corner and center: position the applicator with the curved side down, capture the lashes with the brush, proceed outwards with a zigzag movement.

2. Internal corner: position the applicator with the curved side up to curl the lashes and lengthen them.

3. Lower lashes: always hold the applicator with the curved side up to define the lashes.

SECOND EYE: if you run your hand over your nose

4A. External corner and center: position the applicator with the curved side down, capture the lashes with the brush, proceed outwards with a zigzag movement.

5A. Internal corner: position the applicator vertically to curl and lengthen the lashes.

6A. Lower lashes: always hold the applicator with the curved side up to define the lashes.

SECOND EYE: if you turn your wrist or change hands

4B. External corner: position the applicator with the curved side down, capture the lashes with the brush, proceed outwards with a zig-zag movement.

5B. Inner corner and center: position the applicator with the curved side up to curl the lashes and lengthen them.

6B. Lower lashes: always hold the applicator with the curved side up to define the lashes.

For a more expert gesture, proceed with a movement of the wrist with respect to the 3 areas of the eye:

1. Start applying mascara to the lashes of the outer corner of the eye. To proceed, place the applicator with the curved side down and stretch outwards.

2. Proceed with a rotation of a third of a turn: the applicator naturally positions itself forward, horizontally, on the central part of the eye. Lengthen your lashes upwards.

3. Make a final rotation to position the applicator on the third area of the eye. The applicator is naturally inclined towards the nose. Lengthen lashes inwards.

4. Proceed in the same way on the lower lashes and on the second eye.