Liu Jo – Skinny Jeans with Regular Waist – Blue – Trousers – Made in Italy – Luxury Exclusive Collection – Avvenice

Liu Jo – Contemporary Italian Brand since 1995 – Dress to Express

Lightness, elegance, femininity and evolution could be the keywords that distinguish the Liu Jo brand. The brand is yet another Italian excellence born from a family passion and the entrepreneurial ability of two brothers, which has become an international brand and recognized as a symbol of Made in Italy quality.

The Liu Jo company was founded in 1995 in Carpi, in the province of Modena by two brothers: Marco and Vannis Marchi. The name of the brand derives from the nicknames that Marco Marchi (JO) and his former partner (LIU) used in their youth.

Initially, the brand was mainly associated with denim, but over time its assortment has evolved. The corporate journey begins at home with the Liu Jo and Liu Jeans collections, first in multi-brand stores and later in mono-brand stores also abroad. The consecration as an internationally successful fashion brand arrives in 2008 with the Bottom Up jeans line and a television campaign.

In 2010 the Liu Jo Accessories bags landed on the accessories market and the following year an overwhelming and sensual Kate Moss became testimonial of the brand and of the flagship store in Corso Vittorio Emanuele in Milan.

The top testimonials alternate over the following years, bringing Liu Jo to ever greater success: Dree Hemingway, Karlie Kloss, Jourdan Dunn, Martha Hunt, Jasmine Tookes, Joan Smalls and Anna Mila Guyenz tell of a strong and ever-changing woman, who goes with the flow, but doesn’t get carried away, sometimes leads it. They are women who embody the feminine allure and versatility of the brand, while maintaining a precise identity.

Today Liu Jo is a brand present all over the world with around 35% of the production exported between China, South Korea, Thailand, Singapore, Mexico and South America, as well as a strong presence in Europe and Italy.

Liu Jo – Skinny Jeans with Regular Waist – Blue – Trousers – Made in Italy – Luxury Exclusive Collection

Liu Jo jeans, five-pocket, stretch canvas, narrow leg, regular waist.

Material

100 % Cotton

EAN

U66033D4029-D4127-denim

Unique Artifacts

Liu Jo garments are unique artifacts handmade in Italy.