Qeeboo – Primitive Bookshelf – Blue Avio – Qeeboo Bookshelf by Studio Nucleo – Furnishing – Home – Avvenice

Qeeboo – A New Generation Brand

During the 14 th century, a small group of young poets from Florence (Guido Cavalcanti, Guido Guinizzelli, Lapo Gianni, Dante Alighieri, Cino da Pistoia) were the first to stop the Middle Age with its dogmatic and useless theologies in order to talk about Love, about Women (which may have never even existed, just like Petrarca’s Laura), about their diversity from the Byzantines, becoming witnesses of a generation without a clear destiny… By inventing the Women, they also invented the New Men.

Dante, the Father, coined for them this magical name, which changed not only poetry but also the history of the world… As a matter of fact, all great things always come from little ones, apparently useless and redundant; from a title and sometimes by chance. The Dolce Stil Novo of Design is founded on a figurative and narrative matrix, completely different from the one of the commercial markets, but maybe even more invasive than that, herald of a new feminine and masculine sensitivity: less testosterone, more irony, more simplicity. An innocent Design and therefore braver.

Qeeboo – Primitive Bookshelf – Blue Avio – Qeeboo Bookshelf by Studio Nucleo

The Primitive bookshelf was one of the strongest and most iconic products designed by Studio Nucleo. Initially made as a limited-edition product, this bookshelf is now industrialized by Qeeboo and re-proposed in a polyethylene version with rotational molding in order to make it accessible to everybody.

The product consists of a module that can create sculptural representations and can create a bigger bookshelf adding a second module to the first one.

“Primitive as primary geometric figure.

Primitive as computational geometry of simple solid objects. Primitive as primaeval, coarse and unconstrained objects.

Primitive aims to fragment and destruct.

To reduce aggregated forms to the most elementary geometry.

Nothing more and nothing less than volume, it bears structure, strength and the vital consistency of the materials.

Primitive evokes the paradox between the movements of the 20th century, from cubism to abstract art, constructivism and suprematism, exposing the double meaning of rationalism and its primordial geometric spontaneity.”

Specs

Dimensions

240 x 40 x 96 cm

Weight

33 kg

EAN / SKU

44001BU-AV

8052049057363